CRESTED BUTTE MOUNTAIN RESORT ANNOUNCES IMPROVEMENTS

and CAPITAL PROJECTS for the 2011-2012 SEASON

New winter Zipline Tour, on-mountain restaurant renovation 2011-2012 winter season package announced

MT. CRESTED BUTTE, CO - Crested Butte Mountain Resort (CBMR) kicks off the 2011-2012 season with improvements in all areas of operations, ensuring continued focus on the guest experience. Enhancements include: a new Zipline Tour for the summer and winter seasons; renovations to the Paradise Warming House restaurant; a new fleet of high-end demo gear and a new Learn-to-Ride snowboard fleet for women and children; and a partnership with Patagonia for new employee uniforms over the next couple of seasons and products for the resort's retail outlets. The coming season also concludes CBMR's yearlong celebration of 50 years of skiing with an opening day tribute on November 23, 2011.

"We've concentrated our efforts on enhancements that will resonate with our guests," said Ethan Mueller, vice president and general manager of CBMR. "The new Zipline Tour is a great example; it has been a huge hit this summer and we have no doubt it will offer a memorable winter adventure opportunity."

The new Crested Butte Zipline Tour opened June 28 after much anticipation and more spring snow than anticipated. The guided tour includes five zip lines and three suspended bridges that have been uniquely adapted to accommodate winter operations. The Crested Butte Zipline Tour is available during the summer, fall and winter seasons; the resort will offer the only guided zipline tour at a Colorado ski resort, and one of the only winter canopy tour operations in the state

Renovations to the Paradise Warming House, CBMR's mid-mountain cafeteria-style on-mountain restaurant, include a food line redesign and an updated look and feel. The remodel will improve service and use of space, while preserving the casual, come-as-you-are atmosphere that Crested Butte is famous for.

CBMR will update its rental fleet with new high-end demo skis and snowboards, featuring brands such as Rossignol, Salomon, RAMP, Nordica, Atomic, and 4-frnt. The resort is also purchasing new Burton Learn-to-Ride (LTR) snowboards, to enhance the women's and children's fleets.

And, thanks to the resort's new partnership with Patagonia, CBMR retail outlets will carry an entire line from this stand-out outdoor apparel manufacturer and staff will be outfitted in new uniforms featuring Gore-Tex® throughout the next two years.

Improvements over the past seven years, since the Muellers initially took ownership of CBMR in 2004, include:

¤ A new base area village called Mountaineer Square,

¤ New lodging (Elevation Hotel & Spa, Lodge at Mountaineer Square),

¤ Expanded DC Terrain Park,

¤ A complete remodel of the beloved Ice Bar on-mountain restaurant now called Uley's Cabin,

¤ The addition of a base area Adventure Park complete with bungee trampolines, a climbing tower, ice skating (winter only), a lift-served tubing hill (winter only) and miniature golf (summer only),

¤ Snow igloos " solid snow structures - set up in the kids' play area outside of Camp CB and as cocktail hotspots near the Ice Bar restaurant,

¤ New snowmaking and grooming,

¤ A lift system expansion,

¤ The Treasury Center remodel,

¤ A new children's facility called Camp CB,

¤ The addition of a combined beginner learning area for children and adults,

¤ The introduction of the Mountain Sports Team accessible to a wide variety of athletes from kids enjoying local recreational programs to driven student athletes,

¤ The addition of the Outpost Building Day Lodge, which now houses the Trailhead Children's Discovery Museum,

¤ Interior renovations to the Treasury Building in the base area, adding additional seating, a cafeteria-style pizza window and new bathrooms,

¤ The addition of the White Room retail shop (in existing, renovated space), located in the Treasury Building and designed for the young and fashionable,

¤ Relocating the Superpipe and terrain park to the Gold Link area, opening up more "prime" intermediate skiing for guests in the resorts most heavily utilized area.

¤ Regrading the Peach Tree ski trails to offer beginner guests a flatter more consistent slope to perfect their turns on.

In addition to all of the capital improvements that have taken place since the Muellers joined the resort, CBMR has made great strides in becoming a "greener" resort. In 2010, CBMR joined the Colorado Industrial Energy Challenge (CIEC), as one of 13 charter members in the state. By signing on, the resort committed to reducing energy consumption by two percent each year for five consecutive years, using 2008 as the base year. In June of 2011, CBMR won the Excellence in Energy Efficiency award from Governor John Hickenlooper and the Governor's Energy Office for reducing energy use by 18.9 percent in the first year .

For more information about Crested Butte's lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, 1-800-600-2803 or visit the web site at www.skicb.com